Samsung frame tv 65 review: Samsung 65-Inch Class The Frame QLED TV Review

Is a Picture Frame TV Worth It?

Chances are that you’ve come across a Samsung The Frame TV in the past year, whether you realized it or not.

This picture frame TV has become wildly popular for its unique ability to disguise itself as a work of art when you’re not watching your favorite shows. What you thought was a print of Monet’s “Water Lilies” hanging on your friend’s wall might actually have been a premium smart TV hiding behind a sleek façade.

With the press of a few buttons, it can go straight from displaying wall art to streaming Netflix. But with all the oohs and aahs it incites with its clever design comes a pretty high price tag. We put it to the test to see if it was worth it.

At the Good Housekeeping Institute Media and Tech Lab, we have been testing home entertainment equipment for years, from the best tv brands to soundbars and budget projectors. I’ve had the opportunity to test The Frame TV in my own home over the past few months to share details about my experience, from how easy it is to install to what makes picture frame TVs so popular.

Here’s everything you need to know about The Frame TV from Samsung and whether the investment makes sense for your home.

Samsung The Frame Smart TV (2022)

Samsung The Frame Smart TV (2022)

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$1,000 at Samsung

Credit: Samsung

  • Displays artwork effectively
  • Impressive 4K picture quality
  • Fantastic no-glare matte coating
  • Built-in sensors for automatic brightness adjustment
  • Customizable bezel
  • Easy-to-use interface
  • Intuitive, sleek remote
  • Robust smart home integration
  • Pricey if not taking advantage of Art Mode
  • Extra fee for Art Store subscription

What is a picture frame TV?

A picture frame TV is a TV that can display all your favorite shows, movies and games, but unlike other TVs, it transforms into a piece of art when not in use. Essentially, it’s a TV that’s not just a TV. With a picture frame TV, homeowners can make use of what would otherwise be blank, black space and accentuate a room’s décor with photos and artwork. Thanks to a super thin, gapless design and a border that’s designed to look like a picture frame, when mounted, picture frame TVs can easily be mistaken for true artwork hanging on a wall in your home.

What’s the hype about the Samsung The Frame TV?


The most popular picture frame TV is Samsung’s The Frame TV, a QLED TV that not only features high-quality 4K resolution but is also one of the most convincing picture frame TVs on the market. When mounted, there’s virtually no gap between this pristine TV and the wall, and the bezel is thin and customizable so it can be mistaken for a true frame.

Also unique is that The Frame requires only one discreet cable, which connects to a box that you’ll hide in the vicinity of the TV. (Say goodbye to the hundreds of clunky cables ruining your room’s vibe. ) And to make it even more disguisable as a picture frame featuring a beautiful photograph from your family vacation to Alaska, this TV comes equipped with a matte display so you won’t see any glares.

How much does the Samsung The Frame TV cost?

Most consumers can expect to pay between $1,000 to $2,000 for a standard-sized 55” to 65” Frame Smart TV (2022). Increasing in size to 85″ will bring you closer to $3,000, making this TV an expensive investment. But if you’re set on a picture frame TV that effectively displays artwork and has great picture quality, this is the best option out there.

Just keep in mind that even though a black bezel is included with the Frame, you can expect to pay between $100-$250 extra if you want to swap it for a customizable Samsung bezel in another shade. (Samsung plans to add more metal bezel options to its lineup this year.) Another add-on to consider is the Auto-Rotate Wall Mount, which lets you go back and forth between horizontal and vertical positioning – a nice touch if you want to display portraits or vertical media.

How easy is it to install the Samsung The Frame TV?

Jen Gushue/Good Housekeeping

Installing The Frame is a fairly painless process, but if you’re anything like me you’ll agree that drilling holes into a wall is always an unwanted hassle. I opted to take the easier road in my rental NYC apartment and leave my Frame on the included height-adjustable stand. But if you want the true illusion of artwork on the wall, you’ll have to break out the drill.

Fortunately, a slim-fit wall mount comes included, along with clear instructions. Everything is super well labeled to make the process as simple as possible, but if you’re worried you can always hire a professional directly through Samsung for an extra $120.

Once you’ve mounted your TV with the included mount or set it up on a stand, you’ll have to connect a cable to the One Connect Box Mini. Some Frame owners like to weave this cable behind their drywall to truly hide all the cables, but that does mean drilling more holes. While this is the most flawless setup of The Frame, if you don’t know the first thing about dealing with drywall (I certainly don’t), the cable can simply hang down from the TV. Because it’s transparent and thin it’ll still look great, and you can always hide it behind a plant or decorative vase.

The One Connect Box Mini can then be hidden anywhere within 16 feet of the TV. This gives you the option to organize any external devices you use with your TV, like gaming consoles, away from your TV for less clutter.

Testing The Frame TV: First impressions

The pros at the Good Housekeeping Institute have been reviewing Samsung’s The Frame TV since its first iteration. We’ve followed the development of each model as it’s improved, and this is what stood out in 2022’s version.

Picture Quality

Streaming content on The Frame TV is certainly an upgrade from my previous five-year-old TV. Images are crystal clear and colors are vivid and bright thanks to 4K resolution. But what impresses me most is how sharp and defined The Frame’s picture quality looks at all times, especially given the unfavorable, bright conditions of my living room. For the first time in my apartment, I can actually watch shows that heavily rely on deep blacks and darker color palettes (think Stranger Things) in the middle of the day.

Because the Frame is a QLED (quantum dot LED), it uses ultra-tiny dots in the display to create bold, bright colors. In general, “these QLED TVs have solid upscaling technology, which is what enables lower-resolution content to look like native 4K images,” says Rachel Rothman, Good Housekeeping Institute’s Chief Technologist.

The Frame also features Quantum HDR, which allows for an expanded range of colors and better contrast. All in all, most people won’t be disappointed with The Frame’s picture quality. But if you’re looking for even more exceptional performance at a similar price, there are other TVs to consider like LG’s OLED evo C2 Series, one of Good Housekeeping’s favorite TVs for a cinema-like feel.

Sound Quality

The Frame’s sound quality is certainly better than what you’ll find in older TV models. “Overall I’m happy with the sound quality,” Nicole Papantoniou says, GH’s Kitchen Appliances and Innovation Lab director who also uses The Frame. “I never have trouble hearing or find the sound dull.” The TV’s up-firing speakers support Dolby Atmos technology so you can experience cinematic surround sound, and it comes equipped with Object Tracking Sound so your audio will follow the action on your screen.

Nevertheless, I went ahead and paired my TV with a soundbar for an even richer, more immersive sound experience. I tend to have a hard time picking up dialogue, and pairing my Frame with a high-quality soundbar helps alleviate that problem.


Samsung’s operation system is powered by Tizen, and I found navigating among apps, art and other media extremely intuitive. Everything is organized neatly and downloading new apps or searching for content never takes long. “I like how the media interface looks and find it easy to navigate,” Papantoniou says. “Apps are easy to access and they install quickly.”


I absolutely love Samsung’s One Remote, which I not only use with The Frame but also with my Samsung monitor. (That’s right, it can turn both on and off.) It’s super slim and sleek and just feels great when you use it. “It has an Apple-like feel and is both super responsive and easy to use,” Papantoniou says. My favorite feature is probably the dedicated Netflix button, which goes directly to Netflix and eliminates the need to navigate through the interface.

It conveniently has a built-in mic so you can use Google Assistant, Alexa or Bixby to help you look up a movie. I also love that by just flipping over the remote when you’re out at work, it’ll charge via solar light.

How do you make a Samsung The Frame TV look like art?

Deco TV Frames

First but foremost, the Samsung The Frame TV displays art so effectively thanks to its anti-reflection technology. The screen has a matte finish so you won’t get a pesky glare from lamps or bright sunlight streaming through the window. Samsung improved this technology in its 2022 model, and the matte appearance really makes a difference when you’re trying to convince guests that your TV is actually a picture frame. As someone who lives in an extremely bright apartment with 18-foot floor-to-ceiling windows, I can confirm that I’ve never noticed any light reflections on my screen.

Now onto how you actually display the art — The Frame’s Art Mode. You can easily switch Art Mode on and off by pressing the Power button on your remote. You can also navigate to Samsung’s Art Store where you can choose from around 1,600 pieces of art ranging from photography to classic paintings.

Unfortunately, a monthly subscription is required if you want full access to the store ($4.99 per month or $49.90 per year) or you can download and purchase individual pieces at around $20 each. While paying extra fees and tacking on yet another subscription is frustrating, you do have the option of uploading personal images or photos to your Frame for free via the SmartThings app or USB. You can also purchase cheaper art alternatives from websites like Etsy.

Once you’ve selected your artwork, The Frame will display it when the TV is off. While other TVs would be subject to screen burn from prolonged use, according to Samsung, the Frame is designed to withstand displays of art and photographs so you don’t have to worry about your TV’s lifespan. Though it will continue to consume power, Samsung estimates that it uses roughly 30% of what it would in TV mode. And to ensure that the TV isn’t always on (like when you’re not home or asleep), there’s a built-in motion sensor and Night Mode that will turn off the TV completely when no one is home or the lights are out.

Though it may sound confusing, the entire process is fairly seamless and I haven’t had to go into the settings to tinker with any of it. I’ll admit that I have woken up to find my Frame TV displaying artwork when I thought it was off, but you can easily fix this by turning off Night Mode so the TV doesn’t wake up with the sun.

Last but not least, to make your Frame look even more like real art, consider purchasing a decorative frame like one from DECO TV Frames, a company that makes frames specifically for the Samsung Frame TV. “Displaying digital art on the wall through your Samsung Frame combined with a Deco Frame makes a complete solution that’s truly believable as wall art,” Kevin Hancock says, owner of Frame My TV (and DECO TV Frames). Though it’ll set you back an extra $500-$600 on average, according to Hancock each frame is super easy to assemble and pop on the TV thanks to magnets and pins that hold it together.

While I haven’t tested assembling a DECO frame yet myself, I watched Hancock put one together for me on Zoom and can confirm that the process looked exceptionally easy. It also helps take your Frame TV to the next level so it truly blends in with your decor.

The bottom line: Is the Samsung The Frame TV worth it?


The Frame TV isn’t for everyone. If you’re not planning on using it to display artwork, then you’re better off investing in another TV with more bang for your buck when it comes to performance. While I was super impressed with the picture’s brightness and resolution, I’m not sure it’s worth the hefty price tag if you don’t plan on taking advantage of Art Mode. That said, most people who are in the market for a picture frame TV are buying it to watch TV and display artwork, in which case you shouldn’t think twice about buying The Frame TV.

If you’re someone who likes to entertain guests or you just hate how your TV wastes precious space, The Frame is a beautiful, minimalist solution that adds a splash of decor to your home and offers excellent picture quality for movie nights. It’s also nice having access to art without having to pay a huge premium for it and being able to rotate that artwork when the mood strikes is an unbeatable advantage.

Overall, Samsung’s The Frame TV is definitely worth it for anyone who wants an efficient, high-quality TV solution to their home entertainment setup that takes advantage of every inch of living space. After all, who doesn’t prefer gazing at Van Gogh’s The Starry Night instead of a black screen?


Why trust Good Housekeeping?

Media & Tech Reviews Analyst Olivia Lipski oversees product testing and covers consumer electronics, such as home theater essentials, audio equipment and more. She continues to stay on top of the industry’s latest innovations and helps readers make better buying decisions by testing and reviewing the best gadgets to hit the market. She’s been testing the Samsung The Frame TV in her home for the past few months, using it to display art by day and stream shows by night.

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Olivia Lipski

Media & Tech Reviews Analyst

Olivia (she/her) is a media and tech product reviews analyst at the Good Housekeeping Institute, covering tech, home, auto, health and more. She has more than five years of experience writing about tech trends and innovation and, prior to joining GH in 2021, was a writer for Android Central, Lifewire and other media outlets. Olivia is a graduate of George Washington University, with a bachelor’s degree in journalism, political science and French, and she holds a master’s degree in communications from Sciences Po Paris.

Samsung 65″ The Frame 4K TV Review – Picture Perfect

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Samsung’s The Frame is a brilliant concept. It’s a high-quality TV that is designed to show off artwork when it’s not in use. It features a glare-free screen that’s almost paperlike in appearance, so when you look at the artwork, it appears authentic. It is as if you are looking at real art on paper or canvas, and not a TV screen.

The 2022 edition of The Frame sports a new matte screen surface. In addition to being paperlike in texture, its efficacy at combatting glare is quite remarkable. I’ve only ever seen this quality and effectiveness from a matte screen surface on laptops and PC monitors, never before on a TV of this size.

Although I review quite a few TVs as part of my job, my interest in The Frame transcends that work and touches on my hobby, photography. In particular, its utility to showcase large format architectural, cityscape, and landscape photography as well as my digital artwork: High-resolution photo paintings that are derived from images I capture.

In years past, I would showcase my art by making large format prints, either on canvas or watercolor paper. However, recently, with flat panel TVs having achieved 4K resolution and beyond, I stopped making big prints and started using high-resolution displays to show my images and art.

So, with that as background, in all the TVs that I have used and reviewed, only Samsung’s 2022 The Frame displays artistic images in a manner that truly reminds me of the look of a high-quality large format print and renders photography as if printed poster-size on matte photo paper. That is such a strikingly different capability than what other TVs can achieve, and it is new for 2022.

Features and Specifications

For the in-depth scoop on the complete feature set of The Frame 2022, we recommend checking out the product page on Samsung’s website; it delineates all of the features of this TV. Here are some of the highlights:

• The Frame offers options to customize the bezel and match your decor while making this TV look more like a picture frame.

• The Frame series of TVs are available in a wide variety of sizes, ranging from 32 inches up to 85 inches.

• This TV has Samsung’s Ambient Mode+, a feature that can blend your TV into its surroundings, like a chameleon. It also provides information, or simply shows you artwork, depending on how you set it up. The idea behind ambient mode is that it replaces turning off the TV, so you don’t have a big dark gray rectangle on your wall if you’re not watching it.

• Art Mode shows off your imagery, up to 6GB worth in My Collection, as well as artwork and photography that’s available by subscription through the Art Store.

• Edgelit QLED provides 100% color volume in the DCI/P3 color space. That capability means it accurately reproduces the rich colors you’ll find in today’s 4K HDR videos, all the way from the deepest shadows to the brightest highlights and everything in between.

• Dual LED edgelit technology uses warm and cool color temp LEDs for improved performance. The TV can adapt the color temperature by adjusting the balance of warm and cool. It is said to improve both contrast and color accuracy.

• This TV supports basic Smart Calibration, which lets you use compatible cell phones to achieve greater color accuracy in a matter of minutes.

• The Quantum Processor 4K makes the most of whatever video content you feed this state-of-the-art TV.

• The matte screen surface ensures practically zero light reflection, regardless of the room environment. You won’t see windows or indoor lights reflected off of the screen.

In this unretouched image, you can see how the screen has zero room reflections – Photo by Mark Henninger

• It ships with Samsung’s Slim Fit Wall Mount. This is a TV that’s optimized for wall mount applications.

• This is a full-fledged Samsung smart TV powered by Tizen. It offers compatibility with voice assistants, in particular Google Assistant and Amazon’s Alexa, as well as Samsung’s Bixby.

• Gamers will love The Frame; it comes with the Samsung Gaming Hub feature and offers console-free, streaming Xbox games (requires a subscription).

• This TV also offers gamers FreeSync Premium Pro variable refresh rate technology, and low latency. It even has the Super Ultrawide Game View feature that turns the TV into a 21:9 PC display, that your PC will recognize at that resolution and render an ultra-wide and immersive perspective.

• Also great for gaming, The Frame 2022 sports a 120 Hz refresh rate and 4K 120 Hertz input through the HDMI 4 port. It’ll support the latest gaming consoles at the fastest 4K settings they offer.

• The Frame 2022 includes Samsung Health, which is a sophisticated set of tools that, with the help of a camera, can’t even coach you and encourage good form and higher performance. Yes, a TV that makes you sweat.

• For audio, there is support for Dolby Atmos and Samsung Q-Symphony, which uses the TV’s speakers in conjunction with supported Samsung soundbars to provide a superior sonic experience.


Unlike its other TV models, Samsung includes a TV wall mount for The Frame. It’s specially designed for this TV, and has an ultra-low profile that allows the TV to sit flat against the wall, as you would expect from a piece of artwork. Combine that with the stealthy nature of the One Invisible Connection cable and you’ve got a TV that is at once easier to install and better looking than just about any other wall-mounted option.

However, because this is a review where I only have the TV for a limited time, I decided to skip the wall mounting (plus the holes it would create) and used the supplied feet instead, placing it on my IKEA TV stand.

The modern minimalist aesthetics of The Frame are a perfect match for Samsung’s futuristic, ultra-low-profile S800B Dolby Atmos soundbar system. That combination—which you can see in the images in this review—looks slick on my TV stand and provides a shockingly good listening experience, especially considering the ease of installation and the minimal space that it consumes.

For the cleanest-looking installations, the option exists to connect the sound bar to the TV wirelessly, which means that you only have to run the power cord to the soundbar, but you can skip the HDMI or optical-digital cable you’d typically use with a soundbar. Look at this photo, the power cord is berly noticable.

Overall, the setup process for this TV was fast, easy, and simple. I’m quite familiar with the routine, having reviewed other Samsung TVs recently, but I think it’s well thought out and should be intuitive for most consumers.

The actual setup is classic Samsung, which is to say that if you smartly use the SmartThings app, it’ll be fast and painless in terms of getting the TV online. If you use the remote, you’ll have to do some password entry and such. If you already have a Samsung account and other compatible Samsung TV’s, you can even restore custom settings from the account during this stage. The TV will also attempt to recognize connected devices and offer the option of controlling them with the TV remote.

The general ease of dealing with The Frame starts with unpacking and assembly; even though this is a 65-inch model, I was able to handle it myself. One reason for this is how easy it is to attach the feet, no screws are required they just slide in. And once that is done, it’s really a matter of finding a spot for the TV, connecting the display to the One Connect box—a standalone component that contains the power supply, processing, and computing hardware, as well as inputs for the TV.

You connect the display to the One Connect module with a slim One Invisible Connection cable that carries both the power and the video signal. The brilliant thing about this arrangement is it allows for a very clean install without having to run cables inside the wall, and it greatly simplifies connecting source devices by having the one connect box near them, instead of having to run multiple HDMI cables to the TV itself, as you do with conventional TV designs.

During setup you get to choose the virtual assistant you want to use for voice control. My house basically runs on Amazon Alexa, go that’s what I went with, and I put an Echo Dot next to the TV to pick up the voice commands. But, Samsung’s remote is also very handy, nicely thought out. Plus, it has solar charing and RF harvesting plus USB C, so no need for batteries and it acts as a universal remote.

The Frame recognized my Xbox One X and PlayStation 5, no problem. It also picked up my AVR, where I use eARC to get Dolby Atmos and other uncompressed surround sound formats from the TV to my full-sized audio system.

The Frame instantly recognized my PlayStation 5 and Xbox Series X gaming consoles

While you can use The Frame to show off your art and photos—which is what I chose to do since I have tons of it—you can also opt for a monthly subscription to curated art and images, which is $20.


The Frame 2022 is essentially a high-performance edge-lit QLED LCD TV that has numerous design, hardware, and programming/software elements that allow it to serve its dual role: Showing both art and entertainment. This is a TV designed to thrive in a living room environment, but it is not the TV that you would buy if you’re exclusive goal is to get the highest-performance, home theater-ready TV. Samsung has better Neo QLED options for that specific goal, TVs that use a mini-LED backlight array to create brighter areas of focused highlight intensity.

But, make no mistake, this is a great TV. It has a high native contrast ratio that gives it a picture with plenty of depth to it. In a bright room, it has perceptually deep blacks. And while it does not achieve the high peak brightness of the FALD options, its overall brightness is excellent, which is the key to a vibrant TV image in bright rooms.

To get technical for a moment, the way edgelit works, the TV’s peak luminance is no brighter with a 2% window than it is full screen. That behavior is essentially the opposite of either OLED or FALD TVs, which can achieve higher brightness in smaller areas of the screen than they can full screen. Pragmatically speaking, what this means is that The Frame can get twice as bright overall as an OLED.

Regarding picture quality, it’s a good thing this model has a high native contrast (around 6000:1). This ensures that even with the edge-lit technology, you get an image with deep blacks regardless of lighting conditions. In fact, I’d argue that the perceived depth of the black levels is among the best of any TV in brighter environments, due to the anti-reflective screen.

This is an exception TV for watching live sports. No qualifiers are needed; it’s an absolute beast at handling this task. It leverages its high brightness and glare-free qualities, along with Samsung’s upscaling and picture processing, to create a fantastic show out of live HD sports broadcasts.

Sports events play out in the daytime and at night, but with The Frame, it really doesn’t matter because the TV can adapt to room lighting conditions if you set it to do so. It is very adept at this; when using Intelligent Mode Adaptive Picture, you can “set it and forget it” when it comes to the screen brightness, and The Frame 2022 compensates quite competently, and it definitely helps reduce eye strain when its dark.

With most TVs, in the daytime, the dark areas of the image turn into mirrors, even TVs with very effective anti-reflective qualities. The Frame 2022 is on a whole another level regarding reflection suppression, and its contribution to overall picture quality is very significant. See the comparison below.

The matte screen surfaces my favorite feature, I feel it should be an option on other TVs. Of course, it depends strongly on the ambient lighting and viewing conditions, but I found the matte screen more effective at mitigating reflections than any other screen that I have seen.

Even when compared to previous iterations of The Frame, the difference the matte screen makes is night and day, with the new model looking far more natural, with the glare-free qualities of unprotected art hanging in a gallery or museum. By comparison, the old model looks like a frame with a sheet of glass between you and the art. Check out this side-by-side of a Samsung display that features 2021 The Frame on the left, 2022 on the right (and note the SB800 soundbar):

The Frame 2021 on the left, The Frame 2022 on the right. Photo by Mark Henninger

What’s interesting about this TV is that the initial design achieved popularity by repackaging existing display technologies in a way that resonates with design-conscious TV shoppers. It’s almost amusing that this TV has a somewhat substantial bezel, given the general trend among TV makers toward making the bezel disappear. But the reason is simple enough, the bezel offers the opportunity for customization, and that’s part of what makes it look like a picture frame.

While I am excited about the potential of this tv to show digital art, I also love video games, and the secret alter-ego of The Frame is that of a kick-butt giant 4K gaming monitor. Which it truly is!

Moreover, today’s state-of-the-art visuals make it so that many video games are, in essence, interactive artwork. I would certainly claim that to be the case for Horizon: Forbidden West, a marquee title for PlayStation 5 that shows off that console’s graphics prowess. And while the HDR did not reach the eye-popping highlights of the recently reviewed QN900B, it has rich colors and fast, smooth motion. But more than anything, it somehow lets you see the gaming graphics as if there was no piece of glass between you and the virtual world, instead, it comes across as a completely transparent portal through which you can clearly see the game world that you are in.

Color accuracy is really good on this TV. I’m a fan of using the Warm1 color temp. This requires a quick visit to the settings menu. I tend to use that setting, regardless of what mode I’m in, because it looks very natural and works with bright rooms during the day—where the ambient daylight has a relatively cool color temperature—as well as at night with indoor lighting that is typically much warmer.

Naturally, I use the Game mode for gaming, a no-brainer given the low latency and VRR support (with compatible devices). And I use the Movie mode for everything else.

Please note that you can fully calibrate this TV, all the tools are there, and if you do, the reward is a highly accurate picture, both in terms of tonality and color accuracy. But, choosing Warm1, and adjusting Dynamic Contrast to taste yields a solid, realistic but punchy picture that I am extremely happy with, and I suspect most owners would feel the same. Using Movie mode ensures the defaults of other key settings are generally favorable for faithful playback of both movies and TV shows.

And if you want something even more “purist,” The Frame also offers a Filmmaker Mode that locks in the technically correct settings for watching movies, it shuts off just about all image processing and chooses the warm2 color temperature, which is set for 6500K (but that typically needs calibration to be exactly spot-on). The point is you can set this TV up for movie watching, and to be perfectly frank, most scenes—even in HDR mastered content— do not use the full peak brightness HDR offers.

Speaking of calibration, even a simple 2-point adjustment that takes minutes provides high accuracy on this TV, and

A perfect example of what this TV can do, if you are one to appreciate visual art, is how it plays back Spider-Man: Into the Spider-Verse. This animated feature film is truly a work of art, and the animation itself has incredible detail and texture. Watching it on The Frame, it’s quite an interesting experience because you naturally expect animation to look like print, for the artwork to have that matte texture. Pausing the film, you’d think you were looking at poster-size prints of original artwork from a graphic novel.

While I keep saying this TV’s screen looks like printed artwork, it reminds me of something else. It reminds me of a projected image. Because when you look at a projection screen, there is never a chance that you’ll see any kind of reflection, it’ll never act as a mirror. Just like The Frame, and unlike almost all other TV’s.

The qualities of the matte screen had their complementary effect on my favorite animated TV show, South Park. And not only did it enhance the look of the TV show, it elevated the experience of playing the video game South Park: The Fractured But Whole—which is an amusing turn-based role-playing video game that my PC can render at maximum quality and frame rate. And so, I ran the game at 4K/120 Hz, and the results look like nothing I’ve seen before. It’s as if the animation has come to life with vibrant color, fine textures and details, impressive sharpness, and smooth motion that’s beyond what you see when streaming the show itself. Crucially, it has that look of animated art, not of video game pixels—an effect which is largely lost when you go from The Frame to a TV with a reflective or glossy screen.

I found most HDR scenes I watched turned out to be well within The Frame’s ability to render a compelling image. The color intensity and contrast are enough to provide that visual pop which gives two-dimensional imagery that three-dimensional feel. In brighter rooms, the perceptual depth of the black levels is deeper than on TVs that technically measure better in a lab, but in real life, the benefit of the matte screen is self-evident.

When in a bright room, you cannot go my metered readings of deepest blacks, you have to account for how the ambient light affects those black levels, and with FALD-LCD and OLED TVs, the effect of bright light eradictaes the benefit of that technology’s ultra-high native contrast.

The Frame 2022 is on the left versus the glossy screen on a QN900A. Even in a sunny, bright room, it is free of reflections. Photos by Mark Henninger

In the image you see above, The Frame offers much deeper perceived black levels in the area where it is suppressing the reflection of the window. Yes, you see a slight haze in the top right hand corner of the screen, but it is nothing compared to the clearly visible reflection of the window itself in the glossy screen on the right.

OK, so aside from the cap on peak brightness, which can impact some HDR content, it certainly needs to be mentioned that this TV’s optimal viewing angle—essentially how far off center you can sit before the image starts to lose contrast—is somewhat modest. This is a typical trade off when you’ve got a LCD panel that offers high native contrast, as is the case with this model.


First impression? What a shockingly great TV! I was genuinely surprised at how the design of The Frame complements the cool QLED technology inside. In a very real sense, the design of The Frame 2022 achieved the greatest trick of all, it made me forget about the “TV-ness” of this display. The focus is the screen, which is beautiful.

The image this TV produces differs from the flagship TVs that win the shootouts. First and foremost, it makes artwork and photography look ugorgeous, and realistic. To the point where it plays tricks on your brain, the matte screen is such a dead ringer for physical media that you wind up sticking your nose up against the screen, marveling at the details.

But it also delivers as a premium TV where and when it counts. With SDR HD, which is the vast majority of broadcast TV and much of what streams, it simply looks good because of the totally reflection-free screen. It gets very bright, so that combination basically overcomes any room lighting conditions.

And seriously, gamers will trip out when they realize this is a giant PC monitor, with awesome contrast and color and speed and the “look” of a real monitor thanks to the matte coating.

So, what we have here is an Editor’s Choice TV, but not for the usual reasons of it being an HDR overachiever. The best thing about The Frame 2022 is it serves its dual roles so well, it looks amazing as art, and it performs extremely well as a living room TV.

Finally, I just want to say this: If I could afford to do so, I really would buy a dozen of these TVs in various sizes, to show my artwork. And that day may very well come, fingers crossed. If you are an artist who creates digital illustrations, your jaw will drop when you see your work shown on The Frame 2022.

Samsung LS03B review

Samsung The Frame 2022 is an update to The Frame 2021 in the Samsung Lifestyle TV lineup. The biggest difference compared to the previous model is the screen finish. It has a matte anti-reflective coating instead of a semi-glossy screen, which makes the screen more like a canvas and reduces specular reflections.

The Frame is meant to look like a piece of art hanging on the wall, so it comes with a Slim-Fit wall mount. It comes with black bezels by default, but these can be purchased separately if you want to change the color. In the Samsung The Frame QE65LS03B 4K HDR TV review, we take a closer look at the TV’s capabilities.

Samsung LS03B review


The Samsung The Frame QE65LS03B 2022 QLED TV features a unique design that makes it look more like a piece of art in an artistic frame than a TV itself. In the kit, he, like the LS03A, has black frames. There are also interchangeable colors, but not all diagonals have the same colors. It also comes with a One Connect module to connect all your devices with a single cable to your TV.

Widely spaced feet hold the screen well, but don’t completely prevent it from shaking. The legs can be raised higher (no more than 3 cm), but placing a surround soundbar in front may obscure the screen. If you don’t want to use a stand, the TV comes with a Samsung Slim-Fit wall mount that brings it closer to the wall.

The back panel of the Samsung LS03B TV is smooth, with recesses for Slim-Fit wall mounting. There is a guide along the back panel to help route the wire from the switch module. Separately, you can purchase a studio stand that resembles an easel, as well as an automatically rotating wall mount. Then, if desired, LS03B can be viewed in portrait mode.

Image quality

Samsung The Frame TV series has a high native contrast ratio of approximately 6200 : 1. The VA panel displays deep blacks when viewed in the dark, but unfortunately the LS03B does not have a local dimming feature to further increase contrast. SDR peak brightness of 450 nits is great. This value, and coupled with it, the matte finish of the panel allows you to forget about glare in well-lit rooms.

Samsung LS03B HDR peak brightness of 470 nits is not outstanding, highlighting only some of the highlights in scenes. And without the local dimming option, they are not particularly noticeable on the screen. EOTF follows the curve just fine, but all scenes are a bit brighter than they should be. In game mode with HDR brightness increases slightly to 480 nits.

The uniformity of the gray color, like the uniformity of the black, can be summed up in one word – not bad. Viewing angles are narrow. This means that the image looks inaccurate in terms of color when you move away from the center. But the star of the show is the matte screen. There are thousands of artworks in the Samsung Art Store, and they look more real and compelling than ever before.

The wide color gamut of the Samsung 65LS03B is very good, with excellent coverage of the widely used DCI-P3 color space. The decent color volume of Samsung The Frame TV did not let us down either. It displays both bright and dark colors well, but is limited by the incomplete color gamut of the more recent Rec. 2020.

Like other Samsung TVs, this TV supports HDR10+, but not Dolby Vision, the common HDR format for streaming services. And this means that instead you will be forced to limit yourself to HDR10.

Motion and Game Processing

The 65LS03B’s 100% response time is an excellent 8. 5ms. Behind fast-moving objects on the LS03B screen, there is minimal blurring at. But it increases in dark transitions, resulting in black blurring. Like the Q60B TV, PWM is used to control the brightness of the backlight.

Thus, in Cinema mode, Samsung The Frame 2022 models flicker at 960Hz. It’s high enough to be invisible. However, in other modes, including gaming, the frequency is reduced to 120 Hz, which can cause image duplication or headaches for sensitive people. The native refresh rate of the panel is 120Hz. The Frame 2022 models larger than 50 inches have VRR support.

The Samsung QE65LS03B’s low input lag ensures a responsive gaming experience. In game mode for 1080p 60 Hz content, its value does not exceed 11 ms. For smoother movement, you can turn on BFI (black frame insertion). Then the output delay of 4K at 60 Hz with interpolation will be 32 ms, which is still quite acceptable for normal games.

Smart TV

QE65LS03B comes with the same Tizen 2022 interface as other Samsung TVs. It is user friendly and has a full page to display all applications. Menu navigation is smooth, but it takes up to a minute for the TV to start up. There is access to the Samsung Art Store to download art, but you need to pay a subscription to download other paintings.

You can also upload your photos and save them directly on your TV, where there is about 7 GB of free space. As has become common with TVs in recent years, there are a fair number of promotional offers that cannot be turned off. The choice of applications is large. There is a built-in Chromecast player, it is possible to record to USB media. You can even make video calls using Google Duo.

The Frame comes with a typical Samsung remote, but it’s white instead of black. It has shortcut buttons for popular streaming services, and a built-in microphone lets you chat with Google Assistant, Bixby, and Alexa. The remote doesn’t need disposable batteries, instead it can be charged via USB-C or a solar panel on the back.

Sound quality

The Samsung LS03B TV now supports Dolby Atmos. And in general, the sound quality of the 40-watt audio system for normal TV viewing is very good. There are limitations due to the thin body of the TV (a problem with all modern flat screens). But if you’re not looking for a more immersive cinematic experience, The Frame is totally fine.


The One Connect console has four HDMI connectors, one of which is 2.1. The 3rd connector supports eARC. On the side is a USB port for a flash drive and other devices, and on the back is another USB with a current of up to 1 A for connecting a compatible webcam. But you can’t use it to play media. There is an optical audio output and a wired Internet connection. Wireless connectivity is represented by WiFi and Bluetooth.

Features LS03B

Price LS03B
Currently (May 2022) the price of Samsung QE65LS03BAU TV is 2000 dollars in foreign online stores. Prices of other diagonals: Samsung QE43LS03BAU TV costs from $1000, Samsung QE50LS03BAU – from $1300, Samsung QE55LS03BAU can be bought for $1500. The Samsung QE75LS03BAU and Samsung QE85LS03BAU TVs are priced at $3,000 and $4,300 respectively, but the latter is only available for pre-order so far.

Summary of the LS03B review

At the end of the LS03B review from Samsung let’s summarize. As impressive as The Frame 2022 is, it’s more appropriate to prioritize picture quality over looks when choosing a TV. It is clear that the best OLED and QLED TVs will outperform The Frame in terms of performance. But this does not mean that the LS03B TV is second-rate.

After all, this is a Samsung 4K QLED HDR TV with 120Hz refresh rate, the latest smart features, 4 HDMI ports and even Dolby Atmos support. Combine that with thoughtful design and a new anti-reflective coating, and you can’t deny that The Frame does its job perfectly. htmlSamsung LS03B review this is The Frame 2021 update in the line Samsung Lifestyle TV. The biggest difference compared to the previous model is the screen finish. It has a matte anti-reflective coating instead of a semi-glossy screen, which makes the screen more like a canvas and reduces specular reflections.

TV The Frame should look like…SemenSemyon

Interior TV The Frame 🖼️ new TV 2022

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Select Frame Style 43”- 85”

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    *The Frame comes with an adjustable
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Picture mode

When turned off, The Frame instantly turns into a work of art. Over 1600 artworks from around the world or your own photographs are ready to fill your home.

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Matte display

Clear and colorful images with a new matte display that eliminates glare and reflections.

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Interchangeable frames

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